Building a Sales Process for Creator-Led and Influencer-Driven Brands
Here’s the deal: building a brand around a person is a powerful strategy. But it’s also a uniquely tricky one....
Sales
The Quiet Engine: How Sales Works in Product-Led Growth Companies (Without a Traditional Sales Team)
Let’s be honest. When you hear "product-led growth," you probably picture a sleek app that sells itself. No salespeople, no...
Implementing Ethical AI in Sales: Building Trust, Not Just Transactions
Let's be honest. The word "AI" in sales can still make people a little nervous. There's this lingering image of...
Hybrid Sales Models: The Post-Pandemic Blueprint for B2B Success
The old sales playbook? Toss it. The pandemic didn't just change where we work; it fundamentally rewired how B2B buyers...
Community-driven sales through niche online platforms
Remember the last time you bought something from a massive, generic online marketplace? The experience was probably... efficient. But was...
Neurodiverse Sales Team Performance Optimization: Unlocking a Competitive Edge
Let's be honest. The traditional sales floor can be... loud. A relentless buzz of phones, the constant pressure to hit...
Sales Gamification for B2B Account Executives: Turning the Grind into a Game
Let's be honest. The life of a B2B account executive can be a slog. Endless prospecting, complex sales cycles, and...
Sales strategies for subscription-based mental wellness platforms
Let's be honest. Selling mental wellness is different. You're not pushing a new software update or a faster delivery service....
Blockchain Applications for Transparent B2B Sales Negotiations
Let’s be honest—B2B sales negotiations can feel like navigating a maze blindfolded. Trust is fragile, paperwork piles up, and miscommunication...
Negotiation Techniques for Sales Professionals
Sales professionals should view negotiations as a partnership rather than an adversarial process, so as to maximize the outcome of...