Interactive Trade Show Techniques for Engaging Attendees
A vector illustration of people looking at an exhibition booths
Engaging attendees in productive engagement will convert visitors into leads while exhibitors can use best practices on lead capture to nurture potential customers for the long term.
Spin-to-win wheels draw prospects into your stand on the chance to win something with a little competition, and the participation draws contact details naturally, making lead generation so simple.
Interactive Kiosks
Interactive kiosks become available tagging to them. Information seekers can locate information relevant to them, transanctions are made and if needs be – the businesses are reached. For example there are multiple versions in several languages to better engage with larger audience and offer services without language barriers. Kiosks offer a near-instant look at what customers like or dislike, and what other traits they hold that could be useful in more targeted marketing, and in improving products in real time. This involve attendees having the experience of using interactive kiosks only that they are controlled by touch screen and have an experience of almost seeing the product itself being use in front of them. This can be used to help attendees understand the features and capabilities of products, services and solutions provide by the provider of the expo. The virtual demonstration will remain with the attendees in their minds and ultimately they will be more inclined to recognise the brand or.
This is an example of where a very practical solution could also become something quite enjoyable for the attendee, they in a way can have the experience of actually going for a demonstration of the product first hand – also serving as a reminder of the brand itself and ultimately having them committing to a lead with you.
Interactive Monitors
Visitors can interact with the display screens personally, using the touchscren technology and the powerful processor. The newer models are easy to use; can be set up immediately out of the box, and works on many different applications. Blending virtual reality and augmented reality scenarios into your booth giving the attendees a very interactive and memorable experience, with recent studies showing that booths with AR/VR experiences get 33 percent more engagement than those booths without. All interactions should be intuitive for attendees and complimentary to the look of the booth. Luxe staffing should deliver the experience, and guide the attendee as well as deliver any messaging. Additionally, using a technology solution such as momencio makes it possible to provide real-time lead capture and automated lead follow up based on the data collected from the attendee’s experience in the booth.
Interactive Video
Video can help capture and hold an audience’s attention, as well as to explain your products or services. Productions can run the gamut of interactive videos, virtual product demos or augmented reality experiences. Video can create the type of experience that speaks to the soul of your brand, while even providing custom-tailored messages to your ideal customers. Brands in the fashion sector, for example, can peddle virtual lookbooks sprinkled with linked sellable items, or tech support companies can publish ‘choose your own adventure’ video quizzes that send quiz-takers on a relentless exposure campaign to landing pages with additional information that also opens the door for conversation. If attendees are engaged in an interactive experience that allows them to customise what they see and when they see it, they can consume the information at their own pace and remain much more engaged in the process, increasing overall knowledge retention. Plus, those tools give event crews real-time data on what’s happening. Since this data can be funnelled back into future marketing and product development efforts, that kind of insight is gold for the company.
Interactive Walls
Digital interactive walls, incorporating various types of sensors including for touch and body motion, are able to personalise static wall spaces, turning them into medium for showcasing products, and communicating stories through touch sensors, inviting attendees to touch and move and connect with others. You can now embed interactive elements into your trade-shows booths and thereby make your regime at events attractive and entertaining, which in turn helps increase consumers’ loyalty to your brand. You can also leverage the aforementioned opportunity by incorporating state-of-the-art platforms such as momencio that can deliver leads in real-time and tailored follow-ups based on the users’ engagement scores. Set up a scavenger hunt, whether web-based or physical, that guides people through your exhibit and teaches them more about your company and its products. For example, companies selling furniture could shuttle event-goers into virtual residences, experiencing potential versions of how the furniture may look.
Virtual Reality
As the technology that can create virtual reality advances at a great pace, event is already taking advantage of it to make their attendees’ experience interesting. Virtual reality experience can help not only engaging people with the event, but also promote the event and make people want to visit it. VR can make everyone in an event hall feel like they just got hit in the gut by an actually live and deadly roller coaster. An interactive digital slingshot that lets you hurl a beer can towards the attendees’ heads can make your demo unforgettable. You can even generate anticipation about an upcoming product launch by simulating a car crashing into a stadium of 50,000 people (fun fact: we did this for a big sportswear brand a few years back). If VR is to be used to invite participants, their pockets should be safe – perhaps an area for purses, wallets and mobile phones is set up.
