Governments often offer tax breaks and grants for companies committed to business sustainability, providing businesses with an incentive to invest in renewable energy options or launch eco-friendly ventures.
Sustainable practices bring numerous advantages, providing support for the environment, society and even your own company.
1. Increased Profits
By prioritizing sustainability, businesses can reduce energy costs, enhance brand image among certain buyers and attract employees who seek employment with environmentally-friendly brands – benefits which ultimately translate into increased revenues.
Understanding why a company chooses to become more sustainable is of utmost importance for employees, shareholders, other business partners and the community at large. One effective strategy to do this is through transparency regarding sustainability efforts undertaken by your company.
Discuss the company’s plans for sustainability, such as using green technologies and paying taxes to fund public goods and services such as climate-friendly initiatives. Show people that being environmentally-friendly doesn’t equate to lower profits; in fact it may even lead to greater returns!
2. Reduced Risks
Implementing a sustainability strategy into your business can save money in several ways. Digitizing documents reduces waste while meeting environmental regulations can bring compliance costs down significantly.
Sustainable businesses typically focus on people over profits. This helps build customer loyalty that ultimately results in increased sales and revenue.
Conversely, other businesses engage in abusive practices that threaten both human rights and the environment, as evidenced by recent news of the “Great Pacific Garbage Patch,” now twice as large as Texas and harming marine life. Such conduct puts these organizations at risk of legal penalties or fines.
3. Increased Employee Satisfaction
As our planet is facing climate change, employees feel increasingly motivated to search out companies with eco-friendly policies and practices. This bodes well for businesses as studies demonstrate that engaged employees lead to higher profits.
Environmental benefits aside, green practices also bring numerous business advantages: energy cost reductions, enhanced brand image and customer preferences among certain buyers, and tax credits can all be realized from going green. Internal sustainability efforts might include creating in-office recycling programs or switching fleet vehicles over to natural gas or electric options; or mandating purchases prioritize “greener” options (recycled paper or greener cars).
Employees can also be encouraged to become personally involved by assigning sustainability champion roles. This could involve including sustainability into company addresses, hosting webinars or lectures on this topic and offering corporate social responsibility training courses.
4. Lower Production Costs
At the core of many management practices lies the belief that companies should prioritize profitability over all else, yet this model can prove insufficient over time. Business sustainability seeks to address these shortcomings.
Environmental sustainability entails supporting local communities and countries where companies operate by giving back through donations or programs that empower employees to make positive changes in their lives.
Reduced natural resource consumption is another key aspect of this pillar, and can be achieved through green practices such as recycling and reusing materials or by optimizing production costs through improved efficiency. By making such improvements, your business could help decrease plastic pollution in the Great Pacific Garbage Patch that threatens marine life.
5. Easy Compliance
Many businesses feel obliged to be socially and environmentally responsible in their operations for various reasons, which may vary between organizations; some examples could include:
Sustainable practices may lead to improved brand image and customer preference, generate media coverage, attract talent who wish to work at companies with corporate responsibility initiatives, reduce energy costs and open new markets. Business leaders should remember these benefits when reviewing sustainability-related tax incentives, savings opportunities and credits. Furthermore, it’s crucial that they understand the effects of any existing or potential environmental taxes so as to properly plan for them. At its core, this requires including accounting in the development of a sustainability strategy from its inception. Doing so ensures compliance and provides for proactive resolution of any issues as they arise.